Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

iPad App

Kia Sportage

This iPad application invokes digitised descriptions and 3D video clips to present the Kia Sportage with its many features. The showroom portion of the app displays descriptions of specific car features, such as the stop and go system or the electro-chromic mirror. Both the exterior and the interior of the car are presented in a detailed 360-degree view. The car’s features can be experienced through photo and video galleries, as well as interactive elements. Furthermore, a customisation tool allows users to browse all available colour and wheel options.

Red Dot

Credits

Client:

Kia Motors Corporation, Seoul
Design:

Design and Communication, Seoul
head of marketing:

Sang-Kyoon Woo
creative direction/ strategic planning:

Seokhoon Jeong
art direction:

Yongho Jeong
graphic design:

Sunghoon Hong
project management:

Youngsuk Jeong, Deokgeun Yoon
film direction:

Sangyeul Lee

http://www.dncbiz.com/

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