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Kia’s PV5 Story @Seoul Mobility Show 2025

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The exhibition stand concept “Kia’s PV5 Story” offers visitors the chance to experience the mobility of the future in a playful exhibition staging. Characters that were developed in collaboration with Playmobil take the form of life-size figures and animations to demonstrate the usage scenarios of the new PV5, linking space, storytelling and merchandising to create easily accessible, emotional brand communication.

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Credits
  • Client:
    Kia Corporation, Seoul, South Korea
  • Design:
    INNOCEAN, Seoul, South Korea
  • Project Team:
    INNOCEAN: Sungil Chang (Head of CX Division) Sung Koog Hong (Head of CX Live Group) Byung Kyu Park (CX Live 1 Team Leader) Kristi Lheem (Senior Manager) Hyunjee Lee (Manager) Seongyun Cho (Manager) Kia Corporation: Soonok Park (Korea Marketing 1 Team Leader) Dongsoo Yun (Senior Manager) Minbeom Kim (Manager) Chanhong Park (Manager) Seokhyun Park (Manager)
Kia’s PV5 Story @Seoul Mobility Show 2025
Kia’s PV5 Story @Seoul Mobility Show 2025
Kia’s PV5 Story @Seoul Mobility Show 2025
Kia’s PV5 Story @Seoul Mobility Show 2025
Kia’s PV5 Story @Seoul Mobility Show 2025

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