Client: AUDI AG, Ingolstadt
Concept Store
KUYU by TCL Shenzhen
Visualising “Kuyu”, a lifestyle concept for the company TCL, the tech-savvy concept store, conveys the feel of stepping into a video game. The main idea for this offline retail store is based on an energetic and playful amusement park atmosphere combined with a relaxed home environment. Expanding from the original method of online consumption, the concept store aims to be a fun and informative space that is “a little bit nerdy” and welcomes people in to test out a range of appliances. Both online and offline purchasing is integrated into the design to help save time and connect the two business platforms.
Credits
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Client:TCL Telecommunication Equipment Co., Ltd., Huizhou, China
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Design:COORDINATION ASIA, Shanghai, China