LANDCROS One is Hitachi Construction Machinery's bold vision for a smarter, safer, and more sustainable construction future. In partnership with Granstudio, Hitachi is evolving from a symbol of reliability into a leader in innovation. By combining expertise, the two teams are redefining user experience and reshaping construction machinery into something smarter and more intuitive.
The concept features several breakthrough innovations, including adaptive propulsion systems (electric, combustion, or hydrogen) that enable flexible and eco-friendly operations. It also supports three operational modes: Manual, Remote, and Autonomous, allowing continuous 24/7 work across multiple sites and skill levels. Integrated digital technologies such as AI-assisted controls, remote workstations, and 360-degree sensor systems enhance safety, reduce operator fatigue, and make advanced machinery more accessible to a new generation of users.
LANDCROS One introduces a phygital interface, blending physical and digital controls into a seamless, user-centred experience. Its bold exterior design evolves Hitachi's brand identity, while the modular cabin reimagines ergonomics and interaction with gamified controls and AI interfaces tailored to attract future workforces. The cabin emphasises clarity, usability, and minimalism, rethinking the potentials of construction machines. More than a machine, LANDCROS One represents Hitachi's commitment to delivering solutions beyond hardware by creating connected, smart, and user-centric equipment.
Red Dot Award: Design Concept | Concept | Tools, Industrial Equipment and Machinery
Credits
Manufacturer:
Hitachi Construction Machinery (Europe) NV, The Netherlands
Team Lead:
Francesco Quaranta
Design:
Marketing - René Koops, Laura Hendriks, Bill Drougkas
Studio:
Granstudio, Italy
Design:
Lowie Vermeersch, Luis De Santos, Andrea Berardi, Varun Gupta, Riccardo Seveso, Maicol Zambonini, Simone Brevigliero, Filippo Vannini
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