The packaging redesign for Larsen canned fish aimed to create a distinctive look on the shelf, while maintaining the familiar brand identity. This was achieved by enlarging the logo and using powerful colour contrasts to clearly differentiate between varieties.
Credits
Client:
Karavela, Riga, Latvia
Design:
dpjn / Diena Pirms Janu Nakts, Riga, Latvia
Project Team:
dpjn / Diena Pirms Janu Nakts:
Karlis Kriekis (Art Director)
Peteris Zihars (Graphic Design)