TV Commercial

Leader iCase Refrigerator

The Leader iCase Refrigerator is made up of two components, which can be separated into single units or combined into a double fridge. In the commercial, this key feature is linked to an unconventional love story where a couple breaks up and their refrigerator reunites them. It shows the woman packing her suitcase and taking her favourite belongings, which include her half of the refrigerator. The cinematic aesthetic and red and blue palette complement the contemporary design of the blue-toned appliance, while a French soundtrack and post-modern Chinoiserie styling complete the picture of a young couple falling in and out of love.

Red Dot