AG Design Agency
Food Packaging
Levantes Family Farm
This brand identity and packaging series design has solved the challenge of creating a visual language that conveys the company’s values and experiences. As each family member at the Levantes Family Farm plays a clear strategic role in producing the company’s excellent small batch crop, the design idea was to feature these individuals in person. This led to photographs and illustrations of each family member at work, showing a typical day at the farm. Thus, the new brand image of the farm itself is its people, presented them on the packaging and in the overall communication of the family business.
Credits
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Client:Levantes Family Farm, Athens, Greece
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Design:AG Design Agency, Athens, Greece
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Creative Direction:Alexandros Gavrilakis, AG Design Agency
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Illustration:Virginia Andronikou, Athens, Greece
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Copywriter:Olympia Aivazi, Athens, Greece
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Photography:Giorgos Vitsaropoulos, Athens, Greece
