Retail Packaging

LG Signature OLED TV W

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A minimalistic graphic concept has been applied to this packaging in order to convey the innovation of the frame-like TV with its 2.57 mm panel. To communicate the product benefits clearly, the panel thickness is photographed in high contrast. Usability and quality are improved by including various items, such as a welcome card and a panel-protection pad, which take into account the different installation process as compared to conventional TVs. With its compact, transformable structure, the accessory box is designed to keep necessary products accessible, thus maximising user convenience.

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