Corporate Design

Liangzhu Culture

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Among all prehistoric sites in China, Liangzhu is of paramount importance to the Chinese people. The Liangzhu culture existed about 5,300 to 4,500 years ago, at the dawn of Chinese civilisation. The objective in the development of this corporate design was to turn the natural, quaint and mysterious language of that time into an aesthetic experience which can easily be perceived and recognised by contemporary people. The logo presents an interpretation of the elements of cultural relics, such as jade, writings and engravings, which were excavated in Liangzhu. Appealing merchandising articles aim to enhance the experience of visiting the site.

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