Beverage Packaging

Lidao Rice Wine

The aim of the packaging design for Lidao was to enhance the notion of an original Chinese, hand-brewed, pure rice wine that evokes in consumers memories of country life and traditional farming methods. The bottle is designed with the freshly harvested “rice” as an inspirational element that wraps around the bottle, implying that this rice wine is brewed without any additives. The label strip uses Chinese calligraphy to highlight the brand name Lidao and to show the charm of traditional Chinese culture. A uniquely designed seal indicates the place of origin, complemented by an abstract and striking image of traditional livestock farming.

Red Dot

Credits

Client:

Shenzhen Lidao Wine Industry Co., Ltd., Shenzhen, China
Design:

Shenzhen BOB Design, Xinliji Brand Technology Co., Ltd., Shenzhen, China
Project Team:

Bob Zhi

Cancan Huang