Food Packaging

Like a bird

This packaging design for cereal grains, such as special kind of rice or quinoa, focuses on a health-conscious group of consumers who watch their figure and eat “like a bird”. Interpreting this turn of phrase literally, the packaging provides the relevant look with a graphic bird motif in bright colours. The spout of the cardboard box also opens like a bird’s beak. By consistently exploiting similarities, a convenient packaging solution is created which stands out on the supermarket shelf with a good pinch of humour.

Red Dot

Credits

Client:

LLC Polezzno, Moscow, Russia
Design:

OTVETDESIGN, Saint Petersburg, Russia
Project Team:

Vladimir Fedoseev (Creative Director) Arina Yushkevich (Art Director)