Retail Packaging

LILLYDOO

This retail packaging for nappies has been designed for the launch of LILLYDOO products at the German drug store chain dm. Elements like the carefully selected white carton, which features a printed blowball pattern char-acteristic of this product line, as well as the seal on top visualise the message of quality and exclusivity. Appealing to both mother and child, it follows the philosophy of “less is more”. Moving away from the typical pastel world of other baby-care brands, the aim is to position the products as part of a consciously different brand for modern families.

Red Dot