LIONS GOOD NEWS 2020

The Nihon Keizai Shimbun (Nikkei Inc.) is the Japanese representative office of the annual Cannes Lions International Festival of Creativity. As the 2020 festival was cancelled due to COVID-19, the website “LIONS GOOD NEWS 2020” was developed as a replacement. The content of the website compiles good news stories from around the world with a focus on creativity and public relations, born out of the ashes of the coronavirus pandemic, so to speak. They have each been compared and linked to award-winning works from the 10-year history of the Cannes Lions PR category, with the aim of presenting a variety of projects from this year as food for thought and relating them to legendary campaigns of the past. Ten articles were published on the website, each using different fonts and colours to express how each example has stood the test of time and to provide a frame of reference for the present. The common key visual are monochrome, flying sheets of paper that hover in the foreground and fade into the background after reading, pausing at various intervals – the further the publication goes back in time, the further they recede, conveying the depth of context.Statement by the juryThe intention of this website comes across brilliantly: with its refreshingly unusual design of the content flying in as a leaflet, it surprises readers and effortlessly achieves its goal of provoking thought. With the movement from left to right, the time of the 10-year history is visualised in an immediately understandable way. The design achievement is complemented by a multitude of other beautiful details such as the choice of fonts and a distinct colourfulness.