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“Relevance”, “humanity” and “intelligence” were the key values for the redesign of the website for electronics manufacturer Loewe. The result is a floating layout, based on firm functionality. The modular page structure follows a subtle storytelling, yet still allows for a highly personalised and efficient user experience, making visits to the website a playful and expedient experience, enhanced by a finely tuned typographic concept. The site is centred around a seamlessly integrated direct sales platform for the wide range of the brand’s electronic products.

Red Dot

Credits
  • Art Direction:
    Meike Köstring
  • Client:
    Loewe Technologies GmbH, Kronach, Germany
  • Design:
    Corporate Creation GmbH, Munich, Germany
  • Graphic Design:
    Nicoleta Countoura, Hubertus Scholtz, Kenneth Fraunhofer
loewe.tv

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