Corporate Identity, Brand Transformation


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The London Stock Exchange Group acquired Refinitiv in 2020, resulting in the new company LSEG. Harnessing trust and open innovation, the corporate identity draws equally from the legacy of the two brands. The coat of arms was refined to project historic strength, stability and integrity in a modern way, whilst the logo was rendered in Refinitiv Blue to reinforce the acquired brand. The typographer Jesse Ragan created a custom logotype inspired by the original characters in the motto of the coat of arms.

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