LZF

The compact disc “High Fidelity – Rithma Sounds” was produced as part of a promotional campaign for LZF Lighting that pays tribute to the aesthetics of old jazz cover art. 12 new lamp designs are each graphically represented by a different record cover. Each graphic was then used by The Own, Barcelona, to create a retro motion graphics masterpiece for the presentation of the lighting collection. LA-based musician and producer Rithma was then fused into the project, composing a jazz-inspired soundtrack for the film. The result was so successful that it turned into a 12-song CD, which was constantly used as the soundtrack accompanying the whole campaign, as well as being a key component to the campaign merchandising.