Corporate Identity

Main Yard

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Main Yard is a large-scale urban development in Frankfurt am Main, Germany, a new district that is about to change the face of the city centre. To allow the public to warm up to the project while it is still in the making, a set of measures was put in place, communicating the project as an exciting new brand. A temporary placemaking cosmos established the area as a chilled-out cultural meeting place and delighted more than 200,000 visitors over the course of two years. Anticipation is further heightened through storytelling in social media and via a lively website.

Red Dot

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