Red Dot Design Award
Corporate Identity

Maruha Nichiro

Maruha Nichiro | Red Dot Design Award

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As one of the world’s largest seafood suppliers, the Japanese company Maruha Nichiro aims to communicate its responsibility towards our natural resources. In the concept “take a moment, think about that”, posters visualise the beauty of nature using a series of fascinating photographs. A corporate identity was created around this striking imagery which reinvented the brand within a short period. The central elements of the corporate design are solid colour bars, suggestive of prohibition signs, which are placed provocatively across the photography, half-obscuring it. This surprising effect compels viewers to stop and reflect.

Red Dot Design Award

Credits
  • Client:
    Maruha Nichiro Corporation, Tokyo, Japan
  • Design:
    Interbrand Japan, Tokyo, Japan
  • Creative Direction:
    William Woduschegg Junko Futatsugi
  • Art Direction:
    Yuki Muramatsu
  • Graphic Design:
    Yosuke Azuma Aki Kawai
  • Planning:
    Rika Igarashi
Maruha Nichiro | Red Dot Design Award