Corporate Identity

Maruha Nichiro

Back Download

As one of the world’s largest seafood suppliers, the Japanese company Maruha Nichiro aims to communicate its responsibility towards our natural resources. In the concept “take a moment, think about that”, posters visualise the beauty of nature using a series of fascinating photographs. A corporate identity was created around this striking imagery which reinvented the brand within a short period. The central elements of the corporate design are solid colour bars, suggestive of prohibition signs, which are placed provocatively across the photography, half-obscuring it. This surprising effect compels viewers to stop and reflect.

Red Dot

Credits
  • Client:
    Maruha Nichiro Corporation, Tokyo, Japan
  • Design:
    Interbrand Japan, Tokyo, Japan
  • Creative Direction:
    William Woduschegg Junko Futatsugi
  • Art Direction:
    Yuki Muramatsu
  • Graphic Design:
    Yosuke Azuma Aki Kawai
  • Planning:
    Rika Igarashi
Maruha Nichiro

Others interested too