Publishing & Print Media

McDonald’s Corporate Responsibility Report 2012

The “McDonald’s Corporate Responsibility Report 2012” anchors the company’s social and ecological responsibility across the entire supply chain. The views of external stakeholders are integrated through columns and interviews; hyperlinks emphasise important messages, while future trends elucidate the global context. New to the report is a poster, which illustrates the company’s commitment to sustainability along the value chain and reproduces interrelations graphically. The report was printed on premium FSC-certified recycling paper with the Blue Angel seal.

Red Dot

Credits

Client:

McDonald’s Deutschland Inc., Munich
Design:

Heye GmbH, Munich; LessingvonKlenze Kommunikationsberatung GmbH, Munich
Creative Direction:

Tobias Eichinger, Heye
Art Direction:

Kevin Thoma, Heye Anna Münchmeyer, Heye
Project Management:

Sabrina Artmann, LessingvonKlenze
Managing Director:

Peter Johannes, LessingvonKlenze