Rebranding

Metro Taipei

On occasion of its 25th anniversary, Metro Taipei sought to communicate a corporate image that goes beyond transportation services, as the company evolves into a service brand operating in various fields. The simplification of the original logo has freed up space and created a broader field visually. Much attention was paid to adjusting the colours and typeface. In response to the need for more diversified digital presentations, Metro Taipei has employed a dynamic identity which enhances the public experience of corporate graphics in the stations.

Red Dot

Credits

Client:

Taipei Rapid Transit Corporation, Taipei City, Taiwan
Design:

Plan b, Taipei City, Taiwan
Project Team:

Plan b: Justin Yu (Creative Direction) Wei Jiun Weng (Graphic Design) Yun Chu Chen (Project Management) Ting An Lin (Project Management) Justin Yu (Strategic Planning) Wei Jiun Weng (Web Design)

Bito Studio: Keng Ming Liu (Motion Design)