University: HfG Offenbach, University of Art and Design, Offenbach/Main
Beverage Packaging
Mexican Corona
Corona is a Mexican beer brand. The packaging design of the six-pack refers to this origin on the labels of the bottles by displaying Mexican aborigines. Six different characters are portrayed: noble, priest, woman, warrior, hunter and slave. The brightly coloured bottle box displays a jungle motif which is associated with the habitat of the Maya. The overall design encourages the user to take action. In a figurative sense, six different characters can be played and hidden in the jungle.
Credits
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Design:Ji-Ting Wu, National Taiwan University of Science and Technology
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University:National Taiwan University of Science and Technology, Taipei City, Taiwan
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Supervising Professor:Regina W.Y. Wang