Retail Packaging

Mijia Sonic Electric Toothbrush T500C

In keeping with the design features of the product, the surface of this retail packaging uses a blue bas-relief technique, as well as two high-UV lines to highlight the product’s elegant industrial design. The colour takes up the overall shade of the product – light blue – which lends the packaging a very uniform overall look. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface appear more three-dimensional. The packaging as a whole aims to show the overall simplicity and refinement. At the same time, it has the quality of a gift box.

Red Dot

Credits

Client:

Xiaomi, Beijing, China
Design:

Xiaomi, Beijing, China
Project Team:

Xiaomi: Lu Chen (Creative Direction) Dijing Wang (Graphic Design) Zhizhuang Song (Packaging Structure Design)