Beverage

MILA Muszyna

The design of the bottle for MILA Muszyna mineral water prioritises the preferences of Generation Z and Millennials. Its trendy colour and pleasant feel encourage consumers to reuse it, which corresponds with the target audience’s habits of responsible consumption. The wide rim makes it easier to drink from the bottle, while the thicker PET guards against breakage and prevents the release of microplastics. The elegantly embossed bottle radiates freshness and quality, and a contrasting banderole ensures brand recognition.

Statement by the Jury

The aesthetic styling of the MILA Muszyna bottle aligns with the preferences of the young target audience and encourages environmentally sound reuse.

Red Dot

Credits

Manufacturer:

Polish Springs, Muszyna, Poland
Design:

Touchideas Serafinski sp.k. (Marta Szymkowiak, Marcin Krygier, Beata Grzeganek, Tomasz Kornacki, Andrzej Roszkowski, Monika Piatkowska, Michal Majczak, Bartlomiej Serafinski), Warsaw, Poland

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