Client: Free Bio Technology Corp., Taipei City
Food Packaging
Miller’s Batch
Inspired by Quaker’s rich heritage of nearly 140 years of oat expertise, Miller’s Batch is rooted in high quality select oats. With the objective of de-veloping a niche and premium proposition for a portfolio of organic and non-GMO products, it highlights the brand’s long history of oat milling. Featured prominently against a natural kraft canvas, the origin story is accented with original imagery, vivid colours and authentic typography to leverage Quaker’s heritage in a contemporary way.
Credits
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Client:PepsiCo, Purchase, New York, USA
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Design:PepsiCo Design & Innovation, New York, USA
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Graphic Design:PepsiCo Design & Innovation Chase Design Group New York, USA