Minna Bank

Minna Bank is a Japanese digital banking service aimed at digitally savvy people. After researching general global trends and in particular the needs of the target group to support them and enrich their everyday lives, four design principles were established for the core of the banking service: straightforward, minimalist, high-contrast and playful. Reduced to an exclusively black-and-white colour scheme, the bank’s traditional banking service was redefined as a digital service. With an extensive repertoire of services, Minna Bank offers its customers the possibility to control their money completely via their smartphone and to carry out previously time-consuming banking transactions smoothly and intuitively. These include, for example, a virtual debit card, budgeting functions and overdraft protection as an “all-in-one” approach. The entertaining design, combined with striking illustrations, provides an excellent and easy-to-use basis for this – it creates a lively atmosphere that is fun and frees the user from the stress that financial institutions can otherwise cause.