Red Dot Design Award
Augmented Reality Event App

Mission E

Mission E | Red Dot Design Award

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As part of Porsche’s marketing strategy, the goal of this app was to create an interactive experience. Used at exhibitions, it has been created to bring the sports-car concept study “Mission E” closer to fans and enthusiasts. In order to make it tangible and understandable, the app is based on state-of-the-art technologies in the area of augmented reality and tailored to give users an understanding of topics such as “Electric Drive” or “Design DNA” in a playful manner. Varying animation and content are shown depending on the users’ position, inviting them to move around and engage further with the “Mission E”.

Red Dot Design Award

Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Stuttgart, Germany
  • Design:
    innovation.rocks consulting gmbh, Vienna, Austria
Mission E | Red Dot Design Award