Retail Packaging


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The idea behind the design of mojocoffee’s packaging was to create visual recognition that is fascinating yet straightforward, as depicted by the comical characters on the coffee bags. “Living behind a mask” is a concept that combines humorous illustrations and fine calligraphy lettering. It is a portrayal of the different roles that one takes on in daily life. Taking off the mask is a symbol of how one’s true self may be revealed and expressed through the taste and aroma of coffee. Different colours represent different flavours of coffee beans. The gold and blue colours suggest exquisite indulgence.

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