Client: Kia Corporation, Seoul, South Korea
Advertising Film
Montblanc presents: A Parisian Winter Tale
This online-only film is part of a Christmas campaign of the brand Montblanc. It tells a tale of a Parisian winter wonderland. In order to reach international customers, the story seeks to accommodate diverse cultural backgrounds. It is set in a handcrafted scenery made entirely out of paper and, except for a few minor effects, makes no use of computer animation. Instead, a slow-moving camera takes the viewer on a leisurely tour through the paper world, which, designed with great attention to detail, is complemented with soft background music and the voice-over of an omniscient narrator.
Credits
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Client:Montblanc, Hamburg
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Director Global Marketing Communications:Lüder Fromm
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Design:Scholz & Friends
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Chief Creative Officer:Matthias Spaetgens, Robert Krause
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Art Direction:Jörg Waschescio, Jürgen Krugsperger, Alicia Kassebohm, Ralf Schröder
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Text:Felix John, Stefan Sohlau, Leo Struck
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Account Management:Daniel Ackermann, Vera Krauße
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Art Buying:Kirsten Rendtel
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Motion Design:Salon Alpin
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Character Design:Daniela Leitner