Poster Series

MOX – The Culture of Failure

The poster design for the Museum of Failure in Los Angeles, USA, visualises the concept that it is often mistakes that lead to success in the end. Presenting a collection of more than 100 failed products and services from well-known companies, the design establishes a “culture of the failure”. This is conveyed creatively by a concept that marks such “failures” with the key visual of a large green X. The marker itself combines a positive green tick that represents success with a negative red X for error. The resulting green X aims at conveying the positive power of failure.

Red Dot