As an agency newspaper, mPaper covers trends and developments which are relevant to the German agency muehlhausmoers and their clients. Under the title “Today matters tomorrow”, the editorial team looks at future-related topics and reveals exciting perspectives in order to open up new horizons. The newspaper format offers longer articles, in which topics are examined extensively from all angles, as well as short, compact elements. Thematically, the paper also raises aspects which the reader may never have considered in much depth before. The nuanced layout supports the surprising features on diverse matters of society, technology and media.