Signage System

MuKK Children’s Department Store

Designed with child-appropriate wording, well-coordinated colouring and simplified information icons, the guidance system for the MuKK children’s department store helps customers, especially children, find their way around the store quickly and easily. It takes into account their perceptual perspective while simultaneously providing parents with easy-to-grasp orientation at eye level. Consistently communicating on two levels, the colourful store guidance system encourages customers to discover the children’s department store in a playful way.

Red Dot