App

myAudi Mobile Assistant

This app gives Audi drivers access to the content of their myAudi online account and connects them to the car’s multimedia interface. For instance, users can take a picture of a point of interest with their smartphone and submit it to the car’s navigation system, allowing drivers to select destinations visually and intuitively. Other features include routing and scheduling, as well as the analysis of car information. The app’s design is clean, using knocked-greys and the reduced but characteristic Audi aesthetics, which perfectly addresses the target group.

Red Dot

Credits

Client:

AUDI AG, Ingolstadt
Design:

Razorfish GmbH
creative direction:

Carsten Lindstedt, Razorfish GmbH
art direction:

Frank Lazik, Razorfish GmbH <br />Christos Bouloutidis, Razorfish GmbH <br />Marc Benz, SapientNitro
concept:

Felix Oberhage, Razorfish GmbH <br />Stefan Schröder, SapientNitro
implementation:

SapientNitro

http://www.razorfish.de

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