University: East China Normal University, Shanghai
MyLOTTE
Statement by the Jury
The typeface of this Korean alphabet, for which a very simple sans serif was chosen, is outstanding in that it is very well executed and matches the form of its letters. Moreover, the letters reflect the plain and stand-alone forms of their Latin equivalents, evoking a truly expressive appearance. Thus, overall, the writing system convinces with a good combinability and a suitable form of text, as well as an inherent personality.
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Client:LOTTE Duty Free, Seoul, South Korea
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Design:Yoondesign Group, Seoul, South Korea, (Korean Typeface), Total Impact, Seoul, South Korea, (English Typeface)
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Creative Direction:LOTTE Duty Free, Seoul, South Korea
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Project Management:Daehong Communications, Seoul, South Korea