Neuer Umschau Buchverlag – Katalog 02/15

The Umschau Publishing Catalogue 02 /15 showcases the company’s vision to publish catchy, entertaining and high-quality books on food, cooking, leisure and lifestyle. These books are presented in a manner suited to the different target groups, thus enhancing their charm as a source of information that delights with both a visual and tactile experience. “What’s behind…?” is the common thread within the catalogue, starting with the grey paperboard cover material (Multicolor Mirabell) as the base of the book production. It constitutes the main feature of the design, due to the unusual choice of material and an unconventional use of page swapping with a coated inner side by which the transition from cover to content goes smooth without any haptic incongruity. The spot colour neon orange turns the logo on the grey cover into a real eye-catcher, set against the monochrome vector graphics in vintage style. Inside, infographics matching the topics take up the core question of the project and lead over to the respective themes of the pages that follow.