#NEXTGen 2020 – Chasing iNEXT

In 2020, the BMW Group re-invented its #NEXTGen event format from a live show to a streaming experience. At the centre of the event website is the web series “Chasing iNEXT”, developed in Netflix-style and focusing on the brand’s new electric flagship. In six informative, entertaining and, in many cases, ironic episodes, the documentary features the people working at the car manufacturer on solutions for a better, sustainable world. Guest appearances by Hollywood actor Christoph Waltz and film composer Hans Zimmer, who is also responsible for the soundtrack of the mini-series, contribute to the cinematic character of the story.