Poster

NO FUR! NO KILL!

Tibetan antelopes have the warmest and finest wool coat in the world. Roughly 20,000 of these animals are killed annually by poachers; hence, the species is now threatened by extinction. Minks, foxes, rabbits and even leopards are likewise hunted excessively or exploited by the animal-fur industry to meet the demands of fashion trends. The poster lashes out at these reckless practices by employing an emotionally appealing visual motif: the enormous, painted shadows of animals on the catwalk make it unmistakably clear to the onlooker where fur fashion originates.

Red Dot