Food Packaging

Nongfuwangtian

The products of the brand Nongfuwangtian (Farmer Wangtian), which are made only from natural ingredients, were to attract attention in order to be more noticeable in shops. The philosophy of the brand is that the plants are grown naturally without any human intervention. As such, the packaging design is inspired by the shape of chilli peppers. Their silhouette is printed in different colours on the container, which together with the stylised lid form a whole chilli plant. This is to give consumers the pleasure of vicariously picking real chillies in the shop.

Red Dot

Credits

Client:

Xinliji (Shenzhen) Brand Technology Co., Ltd., Shenzhen, China
Design:

Shenzhen BOB Design, Xinliji Brand Technology Co., Ltd., Shenzhen, China
Project Team:

Bob Zhi