Brand Identity


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nuka is a waterproof notebook with a matching metal pencil. As fully rewritable “eternal stationery”, the product appeals to the environmentally conscious costumer. The brand identity is kept minimalistic and utilitarian – one font and one doodle – so as not to distract consumers from their own ideas. nuka simply provides the tool for users to tell their story. The handwritten font is both the message and the form. 

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