Ling Tung University
Brand Design
Numbers of Tainan Coast
Kun Shen is an old town on the coast of Tainan, Taiwan. In order to promote its economic development as a tourist location, a brand design was created that ties in with the former significance of the coastal city. Inspired by sandbars, the logo reflects the topography of the landscape. Furthermore, seven different motifs were created and printed on silk scarves that can be purchased as souvenirs. The design of the key visuals picks up on the colour palette of the brand and achieves an appealing overall image. In addition to the merchandising products, the new website also features the appealing brand design.
Credits
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University:Ling Tung University, Taichung, Taiwan
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Supervising Professor:An Hui Ching, Wei Jen Huang
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Design:Chic Ying Ho, Yi Hsuan Tseng, Chi Yin Lu, Yu Cheng Lin, Xin Jie Xie, Ting Yi Huang, Ling Tung University
