Striking illustrations are the unifying element of the packaging series for O-Mochi, a rice dough ice cream. The individual varieties can be identified by the different characters and colours that match the flavours. The playful style creates emotive brand loyalty. The standard size boxes can be placed any way round on the shelf because the long side also features a product illustration.
Statement by the Jury
The playful illustrations of the O-Mochi product spark positive emotions at first sight. Each variety is easily recognisable both on its own and as part of the series.
