OCD Switch

Observations about human behaviour and the subconscious tells us that human beings are naturally attracted to order, pattern and symmetry; they feel uncomfortable when those are interrupted or when things seem off-balance. That is how we can trick the brain and manipulate the user’s routine behaviour to trigger a response. OCD SWITCH uses a simple design to manipulate and condition the user to associate saving electricity (turning off the lights) with something positive. The design is inspired by geometric shapes and textures that are familiar to the human brain so that an interruption of the pattern will trigger a response. It is a simple and beautiful solution to a big problem.