Toilet Paper

oecolife

In order to make the environmental advantages of oecolife toilet paper immediately obvious to consumers at the POS, the product is packaged in plastic-free kraft paper bags. Appealing illustrations on the packaging illustrate the fact that the hygiene product is made of 60 per cent alternative, resource-saving fibre materials. “The consistent implementation of the sustainability concept is remarkable,” said the jury. “In addition, the graphic design appeals to the emotions while at the same time ensuring good consumer orientation.” The natural colours and clearly structured information also contributed to the jury’s positive verdict.

Red Dot