Retail

One Lenovo

By applying the One Lenovo packaging concept to all of its product lines, the manufacturer has not only boosted the recognition value of its brand but also addressed sustainability objectives. To reduce environmental impact, the print on the plastic-free retail packaging has been kept to a minimum, showing only the distinctive logo along with strictly necessary information. The modular concept not only reduces shipping costs and waste, but also optimises the efficiency of production processes.

Statement by the Jury

One Lenovo is an example of impressively consistent standardisation, as well as sustainable optimisation of brand identity at the POS. The minimalist appearance is eye-catching, even at a distance.

Red Dot