Digital Corporate Film

ONE Store

ONE Store is a fast-growing Korean Android app store platform. To increase brand awareness and to communicate benefits, such as game items or discount coupons, the video was shot from a first-person perspective, taking the viewer onto a journey through a magical market, the ONE Store. The platform, which simulates a traditional Korean market, comprises a clothing shop, with a suit of armour from a popular mobile game, a fish market, a fruit shop and a bookstore. At the end, it becomes clear that the fantasy-like market is actually in the user’s hands.

Red Dot

Credits

Client:

One Store Co., Ltd., Seongnam, South Korea
Design:

TBWAKorea, Seoul, South Korea DCR8, Seoul, South Korea
Project Team:

One Store Co., Ltd.: Hyunil Shin (Marketing Communications) Sungyeoul Choi (Marketing Communications) Youngkyung Kim (Marketing Communications) Mincheol Lee (Marketing Communications)

TBWAKorea: Yeon Hoo Lee (Strategic Direction) Si Yeon Park (Strategic Planning) Yon Sue Park (Strategic Planning) Ji Hoon Lee (Creative Direction)

Sung Ho Bae (Art Direction) Joon Hyuk Seo (Copywriting) Ye Hee Jung (Art Direction) Ye Hee Jeong (Copywriting)