Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Coffee Packaging

ONEBOX Freeze-dried Coffee Powder

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The shape of the ONEBOX packaging tells part of the product story. The individual portions of freeze-dried coffee powder are packaged in small boxes that look like shipping containers. In the sales unit, they combine to form a cargo ship from which the individual packages can be taken. Once the coffee has been consumed, the ship and its containers can be used either for decoration or as a toy.

Statement by the Jury

The ONEBOX packaging takes an unusual, creative approach with its reference to the shipment of coffee beans. The fact that it can be repurposed as a toy adds appealing ecological value.

Red Dot

Credits
  • Manufacturer:
    Lavida Coffee Co., Ltd., Qingdao, China
  • In-house design:
    Peng Wang, Xiaoxia Liu, Wei Cheng
  • Design:
    LKK Design Beijing Co., Ltd., Pengchao Huang, Tianhang Liu, Fancong Li, Beijing, China

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