Interbrand
Brand Design
OnePlus
To gain a foothold in the US market, mobile phone manufacturer OnePlus needed a strong brand design that would remain authentic to its existing customers while attracting new buyers. The approach was to go back to the core values, identifying their dedication to product craft and bold ambitions. A flexible and motion-based design system was introduced and a secondary palette of bright, fresh colours was defined. In addition, a lifestyle photographic style was developed to promote mobile phone use – an identity-creating visual language that clearly stands out in a category that is otherwise entirely product-focused in its imagery.
Credits
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Client:OnePlus, Shenzhen, China
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Design:Interbrand, New York, USA
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Project Team:Interbrand: Mike Knaggs (Creative Direction) Johannes Christensen (Strategic Planning) Naeiri Zargarian (Strategic Planning) Sung Suh (Graphic Design)
Boyang Xia (Graphic Design) Katherine Pisarro-Grant (Editorial Work) Lara Kovant (Account Management)
