CLEVER°FRANKE
OPUS Music Intelligence
Against the backdrop of recent developments in the entertainment industry, Warner Music Group (WMG) felt they were losing a grip on deeper insights into their artists, music and overall performance. Therefore, the aim was to transform the data they own into useful, decision-supporting information. Through an extensive discovery and definition phase, a strategy and a roadmap were defined, and OPUS was born: a multidimensional digital ecosystem that allows artist managers, label managers, WMG executives and artists to understand their performance data, from a high-level perspective to the tiniest speck of information.
Credits
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Client:Warner Music Group, New York, USA
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Design:CLEVER°FRANKE, Utrecht, Netherlands
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Creative Direction:Thomas Clever, Gert Franke
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User Experience Design:Wouter van Dijk, Joost Mommers, Pietro Lodi
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Visual Design:Roel de Jonge, Pietro Lodi, Joost Mommers
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Programming:Jan Hoogeveen, Nick Rutten, Wilco Tomassen, Merlijn Vos, Koen Poelhekke, Mark Haasjes
