Packaging

O&R Tissue

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The functional concept for this packaging for various types of sanitary paper, designed in plain white with discreet printing, establishes a positive relationship between people, the environment and the packaging. The focus is set on the motto “wearable, hidden and portable”, which serves as the base to cross the conventional boundaries of packaging. The packaging can be worn on the body like a fashion accessory. Individual rolls of toilet paper, for example, are connected with a strap and carried like a bag, while paper towels are worn like a bracelet and are right at hand when needed.

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