Client: Bayerische Hausbau RE GmbH & Co. KG, Pullach, Germany
Poster Series
Outstanding Chinese Character Design Works Invitation Exhibition
These extremely colourful posters are entitled “Outstanding Chinese Character Design Works Invitation Exhibition”. Their design takes a grid system used in contemporary graphic design and applies it to traditional Chinese calligraphy. In an attempt to discover the hidden potential of Chinese character design, traditional art and modern graphic design have been fused, resulting in a mix of Eastern and Western culture that allows Chinese calligraphy to emerge from a well-ordered yet rigid grid system and impresses viewers with the beauty of this tension.
Credits
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Client:National Taiwan University of Science and Technology, Taipei
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Design/Typography:Chun-Ying Lin, National Taiwan University of Science and Technology