The product range of P & T comprises teas, accessories and stationery. An environmentally friendly packaging concept was developed with the aim of creating a uniform design for all products. Conceived as consumer packaging, the vacuum bags feature the colour of brown packing paper and are furnished with a simple typographic label. In addition, gift packaging that is made by folding paper offers seasonally changing illustrations. In this way, simple materials and colours meet discreet illustrations. The different oxidation states of the tea are reflected in the colour concept.
Credits
Client:
P & T – Paper & Tea GmbH, Berlin
Design:
Sonnenstaub – Büro für Gestaltung und Illustration, Berlin
art direction:
Peter Großöhme, Sonja Marterner
graphic design:
Peter Großöhme, Sonja Marterner, Isabell Zirbeck, Jana Heidenreich